2014-04-17

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Certifiering ska öka handelsutbildningars attraktivitet  


Under våren inleder handelsbranschen sin certifiering av gymnasiala handelsutbildningar. Syftet är att skapa en attraktiv och kvalitetssäkrad studieväg som ger studerande de kompetenser branschen efterfrågar.


Text: Mats Johansson, CESAB

 

Handels- och administrationsprogrammet har länge haft svårt att rekrytera elever med ett intresse för att arbeta inom handeln. Inför den gymnasiereform som trädde i kraft hösten 2011 fanns stora förhoppningar på att yrkesprogrammen skulle bli tydligare och attrahera flera elever. Statistik från Skolverket visar dessvärre att antalet elever som söker handels- och administrationsprogrammet istället har fortsatt att minska.

 

Med tanke på att handels- och administrationsprogrammet på många skolor varit ett ”icke-val” för elever som egentligen inte vet vad de vill göra efter gymnasiet, behöver inte ett minskat antal sökande i sig vara av ondo. Viktigare är att dessa utbildningar attraherar elever som är intresserade av en framtida karriär i handeln. Det som är bekymmersamt är de indikationer som pekar på att elever som har detta intresse, men inte vill begränsa sina framtida möjligheter, väljer ett studieförberedande program framför ett yrkesprogram där de skulle vara tvungna att välja till kurser för att få behörighet att studera vidare. När handelns arbetsgivare märkt att motiverade och högpresterande elever väljer andra vägar, har de i stor utsträckning sett sig tvungna att rekrytera ungdomar från andra gymnasieprogram. Detta har ytterligare försämrat statusen för handels- och administrationsprogrammets.

 

Men allt är naturligtvis inte nattsvart. Det finns många gymnasiala handelsutbildningar som håller en hög kvalitet, men för att bryta den nedåtgående spiralen och lyfta statusen behöver utbildningarnas kvalitet kunna verifieras och säkerställas. Handelns Yrkesnämnd har utarbetat en branschcertifiering av dessa utbildningar. Ambitionen är att certifieringen ska ge skolor en möjlighet att utveckla och kvalitetssäkra en utbildning som är attraktiv i elevernas ögon och samtidigt möter branschernas behov av medarbetare med rätt kompetens. De utbildningar som är bra synliggörs och de som behöver utvecklas får ett positivt tryck att göra detta.

 

Om de studerande ska kunna möta framtidens krav behöver de både en specifik kompetens för att klara de arbetsuppgifter de kommer att utföra och en generell kompetens som gör att de kan utvecklas inom sitt yrkesområde. För att vara förberedda för olika karriärvägar inom handel och administration behöver de också förberedas för att kontinuerligt kunna vidareutveckla sin kompetens.

 

Certifieringskriterierna har utvecklats i samarbete med företag i branschen och en grupp referensskolor. För att certifiera sin utbildning, behöver skolan bland annat beskriva hur arbetslaget samverkar internt och med externa parter för att eleverna ska se en röd tråd i utbildningen, vad och hur eleverna kommer att göra för att uppnå de kompetenskrav som ställts upp, samt hur utbildningen följs upp och utvärderas.

 

Certifieringen genomförs av CESAB Certifierat i Sverige på uppdrag av Handelns Yrkesnämnd. Yrkesnämnden är ett gemenesamt initiativ från Svensk Handel, Handelsanställdas förbund och Arbetsgivarföreningen KFO som inrättades 2013 för att höja kvaliteten på handelsinriktad yrkesutbildning och på så sätt bidra till att höja yrkesstatus och stolthet för handelns yrken, samt bidra till att säkerställa branschens kompetensförsörjning. Utöver certifieringen arbetar Handelns Yrkesnämnd också bland annat med att introducera tävlingsklassen ”Visual merchandiser” i Yrkes-SM och att lansera den yrkespraktik som parterna enats om att införa för att underlätta ungdomars inträde på arbetsmarknaden.

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